Island Digital Marketing (IDM) is an investment digital marketing firm. Operating Victoria’s first in-house Agency Trading Desk (ATD).
Our demand-side platforms (DSP), or advertising technology (AdTech) allow us to purchase media from publishers via supply-side platforms (SSPs) and ad exchanges.
Our DSPs buy impressions from SSPs/ad exchanges via real-time bidding (RTB), either on the open market or by private marketplace deals (PMPs).
If your brand demands more transparency around advertising fees, commissions and the cost of media. IDM offers a transparent and economical alternative to historic ad-spend.
Where YOU, the investor can accurately track our performance through YOUR Google Analytics, and we’re not talking Adwords...
From our client's perspective, the main benefit of using IDM? Is buying media at a substantially lower price.